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Determining Your Initial Google Ads Budget

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  In the above video, you can see Jeewan Garg –  Google Adwords Expert  and the founder of Jeewangarg.com, speaking on the topic ‘Determining Your Initial Google Ads Budget’! He has presented this video after receiving several queries on what is the cost of Google Ads? What would be the cost of Google Ads? My budget is 15-20 thousand, will it be sufficient or not? Whether we should spend more like Lakhs to get more customers, etc., many other questions!  Jeewan Garg gives a befitting example that would resolve several queries related to your  PPC or Google Ads budget . Suppose a customer’s budget is INR 20000 and has his services extended to India’s entire state and cities. Whether he should target all the cities and states in India with a budget of 20000 thousand rupees? The answer to this question is  no . Do not target all the states and cities in India on the first go. To simplify this, the wholesome budget of INR 20000 (Jeewan Garg) would suggest targeting only a city or a