Does Amazon SEO Services Affect my Conversions?

Yes, you heard it right. Your Amazon SEO services do affect your conversions.

Amazon, as you know, is the prominent online market place to buy and sell your goods globally. Millions of visitors visit Amazon every hour from every nook and corner of the world. Your ranking on Amazon does affect your conversions. Here we are giving you some critical strategies to adopt in case you are interested in making your fortune on Amazon.

1. Relevant and comprehensive Keywords – Selected keywords are opted by the buyers while searching for your products and services. In case the keywords are included in your product description, your product has a high probability of ranking high in the search. It's essential to have a high rating to outrun your competitor. Otherwise, you would be losing business to the competition, rather than making conversions out of it. There are hundreds of sellers across the world who go for selected keywords while searching for your product. In case your product description includes all different keywords, your probability of getting visible in searches would be higher. It doesn't matter where the search is made from.

2. Crisp, Concise, and Clear Product Description - Your product's information matters a lot in converting visitors to become your clients. Your product's information describes the features, attributes and other aspects of your product which differentiates it from rest of your competitors. It provides you a clear edge to tempt the visitors to select your product and drop others. Thus, it's necessary to get your products clearly described in the most professional manner on the Amazon. Your description should be lucid, easy and simple, but should be in the appealing and compelling way to make the mark. It should avoid complexities, intricacies, and other technical jargons, which people find hard to make out and difficult to understand. The description should be concise enough to avoid buyers to get bogged of and should be detailed enough to answer all their questions/queries, clarify all their doubts, and clear all their cobwebs.

3. Competitively Strategical Pricing – The pricing on Amazon makes a lot of difference in converting traffic to your favor. It makes it important for you to strategically price your product on the Amazon and let it be exciting enough to make the visitors go for your products rather than your competitors. Therefore, you must study the competitors' products very minutely and devise a competitive strategy to arrive on the prices. If you are new to Amazon, it is wiser and advisable to keep prices low in comparison to your competitors, at least for a few days, till you start receiving a decent conversion. Later on, once you become known on the Amazon, you could smoothly go for a price hike and can make higher revenues. Be informed that lower conversions push you back on the ranking ladder, in case you are visible on searches, but weak on conversions. It will slowly and slowly eliminate you out from being visible on the searches. Therefore, deciding price strategically is a must on Amazon.

4. High Definition, Crisp and Clear Images – The high definition quality images play a crucial role in your being opted by the buyers leading traffic to conversion. It's the tempting images which capture the visitors' mind and prompt them to go for you and not the competitor. Clear pictures with high definition show your product's color, size, contours, label, description, price, certification, manufacturers details, and other relevant information what buyers look for on the product. There should be multiple images of your product from various angles to give a clear look to the buyer to appreciate it and go for it. Nicely and neatly posted images do have an impact on the buyer's mind regarding the professionalism and the branding of the seller. These images show concern and the seriousness of the sellers in supplying the right product and prompt after-sales service. A seller, who is not even concerned about posting the right image, would provide the buyers how much excellent service, is well understood by them.

Thus, it's vital to get your product professionally, competitively, and strategically posted on Amazon, rather than just posting them, to make them SEO friendly, visible, and revenue churners.